Monthly Archives: March 2012
6 Essential Elements For Any Viral Marketing Campaign
In the last two weeks, the Kony 2012 movement has surpassed 80 million hits on youtube, garnered over 750,000 likes on Facebook and was last weeks no.1 trending topic worldwide on twitter. In case you’ve been living under a rock, Kony 2012 is a film created by Invisible Children Inc. which became a viral video.
Web Usability, Fonts and Readability – Simple Choices Guide Design
This is an interesting read about fonts and web usability/readability. If you want people to read your ads and product descriptions comfortably and stick with what you’re saying, you need to consider some of the ideas in this article. There are a lot of factors to consider, but you can vastly improve the experience by making just a few simple choices.
Storytelling Sells: What kinds of stories make an impact on sales and marketing efforts?
John Forde is a master when it comes to explaining the importance of storytelling in marketing. If you don’t already subscribe to his newsletter, I recommend it. I learn at least one important new thing each week or am reminded of something that I should pay more attention to.
Is it worth your time and resources to build up a network of Facebook, Twitter or Pinterest Followers?
Whether you’re sending out flyers in the mail, making telemarketing calls, emailing prospects, or developing content for the web (like YouTube videos, webinars or white papers), you need a scheduled, consistent regimen.
Coffee Is for Closers! Second Place Gets a Set of Steak Knives!
Everyone who’s involved in writing Web pages for business sites should be “closing” on every page of the site. That means making an offer, asking the reader to take the next step, or asking for the sale.
Is it really that important to be “liked?” – How to build leads, traffic and readership
Andy Uhlig over at SmarteHomebusiness.com posted a short, powerful “Top 7″ article by Jo Han Mok. It’s called 7 Things You Must Do If You Want To Increase Your Traffic.
How to Close Sales and Increase Leads with Marketing Tactics and Authoritative Positioning: Part 1
A Lesson In Promotion and Closing from My Child’s Swim Instructor
How to Complete Critical Marketing Projects During Economic Slowdowns
Many marketing departments have been straight jacketed due to the economic climate. Several of our clients have eliminated or replaced key people in marketing over the past few years, creating a severe interruption to the communication process with their customers.