Frequently Asked Questions What 3rd Street services are included with my project? What is Copywriting? What is Concept Development? Are the turn times guaranteed? What happens if I want to change the proof I receive? What ways do you accept changes to proofs? Can you create my project without having my completed Marketing Planner? How do I supply names and information for additional business cards? Answers What 3rd Street services are included with my project? All projects include concept development, copywriting, custom design, and printing as part of the package price. The only exclusion to this would be those items which require only specific services, such as design and/or printing (i.e. logo design, apparel, etc). What is Copywriting? Copywriting is the process of writing the words, or ‘copy’, for a marketing or advertising piece. Any text found in one of these pieces is considered copy. A common misconception is that copywriting is actually copyrighting, the process involved in obtaining a copyright on an “original work of authorship” denoted by the © symbol. What is Concept Development? We use the term concept development because it involves the entire spectrum of creating a marketing piece for you. It comprises not only the generation of a compelling visual and written piece, but also takes into account the marketing angle of how to effectively sell your product, service or message. Most marketing and advertising agencies call this phase the creative stage and too often the finished product is exactly that – a pretty design and catchy copy, with no real intelligent marketing involved. Are the turn times guaranteed? No. The turn times are a good faith estimation of when your project will finish. Considering that there are many factors involved in custom production that influence your project’s completion (creative, proofing, printing, etc) there may be steps where extra, or less, time is needed. Please be assured that we will do everything within our power to complete your project on time. In fact, an extremely high percentage of the projects finish on time, or early. What happens if I want to change the proof I receive?  3rd Street Marketing guarantees your satisfaction with your design proofs, so if you receive a proof that you would like to have corrections made to, we'll fix them at no charge. After the first round of corrections it will be necessary to charge a standard fee for any future rounds of corrections. If you require corrections attributable to an inaccuracy on 3rd Street’s behalf, we will make the change for free. We want to make sure that you are completely satisfied with your proofs, but please note that multiple rounds of corrections will also delay your completion date. What ways do you accept changes to proofs? While it is certainly acceptable, and encouraged, to keep your project manager informed of your changes over the phone, we require that all changes be sent via email or fax. This is necessary to accurately capture your changes, and to make sure that there is no miscommunication or loss of time. Can you create my project without having my completed Marketing Planner? No. It is to your benefit, and to ours, to have it completed. Not only is the planner an excellent resource for you to gain insight into your business, it is an excellent creative and marketing resource for us to produce an effective, targeted marketing piece for you. How do I supply names and information for additional business cards? Additional employee names and information for business cards must be supplied in the Business Card spreadsheet. Click here to download the spreadsheet.

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